BUSINESS PLAN
WEBINAR SERIES

Hello, I’m Chris, I’m a coach.

I am astutely aware of what makes a business a success and I work with entrepreneurs and new business owners every week to design and develop their business plans, strategies, and finance forecasts. In 2016 I had the pleasure of working with over 80 new business owners. I created Your Business Plan Webinar Series to accompany my Business Plan Template and Guide, with the aim to support my private clients in bringing their business dreams to life. Until now, this information, tools, and techniques have only been available to my private coaching clients. I’m pleased to be sharing this content with you as part of this series hosted by Unimenta.

My primary aim is to simplify the process of completing a Business Plan and to create content which is easy to follow. Studying the webinar series and completing your Business Plan Template and Guide will lead to you having a completed Business Plan.

As well as including the core sections which should be covered in all good business plans, I have also packed the webinars full of questions and tips to trigger you in thinking deeper about your business and beginning to document the key areas to making it a success from launch, through your first 6-months of trading and beyond.

WEBINAR 1


WHY – YOUR MISSION STATEMENT AND VALUES, AND YOUR PERSONAL AND BUSINESS AIMS AND OBJECTIVES

This webinar supports you to connect with your Mission Statement. Identifying what your business stands for, why it exists and what it aims to do for its clients and potentially the World! Your values are ‘rules’ which your business will run by, think of them as the guide to how you deliver your Mission Statement. Your Mission Statement and Values are the foundations of your company’s culture and help to guide your business decisions, priorities and actions.

Providing an opportunity to list the personal reasons you want to run this business and what your business is aiming to achieve. Why it needs to be brought to life!

WHO – MARKET RESEARCH

Finally, we cover a pivotal part of your Business Plan. Focusing on the importance of understanding your market and your competition with the express aim to know your competition and their business as well as you know yours. We’ll also cover the process of creating a Buyer Persona so you understand your potential clients better than you ever have before. Knowledge is key!

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WEBINAR 2


WHAT – PRODUCTS, SERVICES, AND PRICE

In this webinar, we present you the opportunity to document the products and services your business will offer to your customers. We’ll guide you to be clear and concise and refine your message to include the basics that your client would review to make an initial decision to purchase. These descriptions will also help you with content for your future marketing.

We’ll discover how pricing should be heavily influenced by your Market Research and a clear understanding of the prices of your competition. Identifying your value and what your potential customers will be willing to pay for your products and services.

HOW – MARKETING AND OPERATIONAL PLANS

Here’s the exciting bit, in this webinar, we explore all the marketing you will complete in order to find your customers and sell your products and services. We’ll consider how your competition is marketing and seek to match this whilst also exploring areas that the competition may have missed.

The webinar then moves the focus to the process of considering how you will run your business day-to-day. Focusing and documenting your customer journey; answering the questions of how your client finds you and first connects with you right through to how you maintain your long-term relationship with them.

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WEBINAR 3


HOW – FINANCIAL FORECASTS: CASH FLOW AND SALES FORECAST

I’ve intentionally kept your Financial Forecast webinar simple and easy to complete. The Financial Forecast session of my 12-Step Business Mentoring Programme is one of the most popular with my clients, who benefit from the forensic approach I take to identifying all their costs and defining in detail the potential profit they will make. For now, take the opportunity to understand your core outgoings and forecasting your sales. Initially, work these out on a monthly basis and then plan these over a 12-month forecast.

WHAT NEXT – YOUR BUSINESS IDEA AND SWOT ANALYSIS

This webinar supports you to design a brief summary of your business and create a clear message to share with your potential clients.

Finally, we build on your clear understanding of your business, it’s products and services, your market and your competition. You are now in a strong position to consider both your personal and business strengths, weaknesses, opportunities and threats. This is also a great opportunity to create a continued professional development plan for yourself.

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Download your free
business plan template and guide


For a limited time only, enter your email and receive your free Business Plan Template and Guide, which includes all the areas you need to consider when starting your new business. Let me guide you through the business planning process with my fully interactive PDF packed with my top tips on every section of a successful business plan.

“A must have for all budding Entrepreneurs and new business owners.”

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